PBSwiss Catalogue

22 Gender-specific needs influence the product development. For this reason, PB Swiss Tools examined gender marketing on a scientific basis in collaboration with univer- sities. The following question was at the center: «Can the needs of women for hand tools be used to derive a demand for gender-specific tools?» Everyone wants one thing only The results of the investigation point out that neither the product design nor the color selection reveal unique gender-specific requirements. Since small hands of European men hardly differ from large hands of Asian women, the handle sizes do not have to be dimensioned differently. In one aspect, the requirements correspond completely: All of them definitely want the best hand tools. As a mater of fact, women demonstrate a different purchasing and communication behavior. And that also holds for tools. Women more frequently orient themselves towards trends and prioritize the color selection and design higher than men. The multifunctional use, convincing haptics and ergonomic structuring of the high-quality tools are applied as the decisive criteria for fatigue-free and successful working with hand tools. We take the consumers seriously Whether man or woman, professional or do-it-yourselfer: The quality hand tools from PB Swiss Tools cover all the needs. What is good for professionals, is also good for the do-it-yourselfers: outstanding quality with timely unlimited warranty*, Made in Switzerland. ► P. 8 GENDER FOCUS CONCENTRACIÓN EN EL GÉNERO